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What does SEO mean?






Of Course, you know that SEO stands for Search Engine Optimization. But what will be optimized?
Is it design, content, or links?

Yes, it will be everything that can affect your SERP ranking and there’re almost 200 factors that need to be optimized.


Definition:


According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine's unpaid results”

Let’s translate it into simple English.

SEO is the optimization of your content for a specific keyword so that when a user puts that keyword in Google search query box your content will be shown on top.


So if you're gonna publish an article you would like that it will be shown on the first page of google for that particular keyword and to attain this you have to follow the guidelines related to SEO. And fix all those factors which can affect your ranking.

Thanks to Backlinko who did a great job in compiling as many as possible for them in a blog post.


But first I need to get one thing straight. There are two types of SEO Black Hat & White Hat and you need to choose yours.

Let's dig deeper into these two terms.



White Hat Vs Black Hat SEO:

If you wanna get quick ranking then most probably you will end up with a black hat SEO technique. In this method, people mostly put the focus on making content for dodging the search engine algorithms, not for users. They always try to find new ways to beat the search engine updates. Which will cause creating creepy pages and a severe penalty from a search engine or even it can ban you permanently.


On the other hand, if you go with White Hat SEO then you will put more focus on your audiences and try to create user-friendly content along with the search engine guidelines. Which will provide high value to users and ultimately help in achieving a better ranking position in the long run. 


Inbound marketing does a great job of explaining the difference between black hat and white hat SEO.


Types of SEO
 

  1. On-Page SEO

  2. Off-Page SEO




On-Page SEO:


On-Page SEO is just like inbound cleaning and arrangement of your house. If your house is well maintained and clean then visitors will love to stay otherwise he will leave the house ASAP. Same as that if your website design and structure are well organized and user friendly and you have quality content the visitor will spend more time on it otherwise he left quickly.


Here are some important factors of the On-Page SEO Services described below.

  1. optimizing title tags

  2. optimizing h tags

  3. optimizing content

  4. Images Alt Tags

  5. Internal links and URLs

  6. Robots.txt

  7. Google Analytics

  8. Search Console

 

Off-Page SEO: 


On the other hand off-page SEO is just like the look of your front yard,  if your garden looks like the forest from Sleeping Beauty, no one will come in in the first place.


The same thing will happen if your page is super optimized but no one gives you credit for it so no one will see your masterpiece because you don’t have traffic. 


Here are some important backlinks types for Off-Page SEO Services described below.


  1. Blog Posting

  2. Guest Posting

  3. Outreach

  4. Press Release

  5. Blog Comments

  6. Forum Discussion

  7. Infographic Submission

  8. Web 2.0

  9. Video Submission

That’s why you need to do both on-page SEO and off-page SEO.
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